Case Studies Financial Institution Improves Recruitment Outcomes with Cognify and Emotify

The Challenge

A large Australian financial institution was seeking to improve its recruitment outcomes for graduate candidates. The company wanted to drive higher quality candidates through every stage of the hiring funnel and ultimately increase the likelihood that these candidates would accept a job offer.

The Solution

The company decided to use both Emotify and Cognify to evaluate job candidates at the start of the hiring process. Emotify is an interactive assessment of Emotional Intelligence, or EI. Emotional intelligence refers to an individual’s ability to perceive, use, understand, and manage emotions. In employment settings, EI helps employees relate better to others, exhibit empathy, and motivate their team members. Cognify is an award-winning game-based assessment that measures cognitive aptitude, one of the best predictors of job success. It measures abilities that are relevant to all roles, including critical thinking, problem-solving skills, verbal knowledge and the ability to learn and apply new information.

The Results

The organization partnered with Criteria to examine the relationship between the scores on Emotify and subsequent performance at different stages of the recruitment process: specifically the candidate’s performance in a video interview, and the candidate’s likelihood of accepting a job offer.

For the video interview stage, they found that the top 20% of scorers on Emotify (High Scorers) were 58% more likely to be successful in the video interview than the bottom 20% of scorers (Low Scorers).

For the job offer stage, they found that the top 50% of scorers on Emotify (High Scorers) were 21% more likely to accept a job offer than the bottom 50% of scorers (Low Scorers).

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Financial Services

Company Size

1000+ Employees