Marketing is a rapidly changing field. The advent and proliferation of social media and the globalization of corporate brands have forced marketing managers to rethink their campaigns from the ground up. The best marketing managers use every tool available to them, from 21st-century platforms such as Twitter and Facebook to older media such as promotions and print. Allocating and tracking ad spend is crucial, with marketing managers poring over different metrics to ensure return on investment. Marketing managers must embrace developing technological trends, such as the dominance of smartphones over PCs. Mobile marketing has become an essential part of every company's toolbox. The ideal marketing manager is savvy enough to stay informed of changes and skilled enough to use those changes to the company's advantage. Most managers in this field study business or marketing in college, with many electing to further their education by earning master's degrees as well.
Marketing managers are responsible for a large portion of the creative thought behind a company's success. Therefore, hiring managers should look for marketing managers that are analytical and metrics-driven while at the same time offer fresh perspectives that incorporate the spirit of the company. Personality and aptitude tests can help employers determine which candidates have the critical thinking, problem-solving, and creative abilities needed to succeed as a marketing manager.
Assessments for Marketing Managers
For Criteria Corp customers, the Criteria Cognitive Aptitude Test (CCAT) and the Employee Personality Profile (EPP) are the most popular tests used for evaluating candidates for Marketing Manager positions. The CCAT is an aptitude test that measures an individual’s ability to solve problems, digest and apply new information, and think critically, traits highly correlated to job success. The EPP is a personality test that is used to evaluate how well-suited a candidate is for a particular role, such as a manager.
Source: U.S. Department of Labor