Insurance companies of all kinds employ agents to sell insurance policies and to assist current customers in advising and answering any questions they have about their policies. Many insurance companies use pre-employment tests to assess the aptitude, personality, and skills of job candidates to determine if they are the right fit for roles in the insurance industry.
Many insurance companies - from small agencies to large providers, use Criteria's employment tests to help them hire great employees. Many of the jobs insurance companies hire for are customer facing roles that require a certain level of critical thinking and problem solving ability as well as a personality that allows them to be comfortable in a position that involves regular customer interaction. Pre-employment tests help highlight applicants who are not only capable of doing the job but also have the personality to be comfortable and successful working with people. This means higher productivity, better customer service experience, and lower turnover.
Hiring effective sales agents is a primary focus for insurance companies, and many use the Sales Achievement Predictor (SalesAP) to do so. The SalesAP is a personality test designed specifically for screening prospective salespeople, and it measures a variety of traits that are linked to success in sales roles, such as achievement, competitiveness, sales disposition, and extroversion. (Read our whitepaper to learn more about how to hire top salespeople.)
Most of our insurance customers pair the SalesAP with either a general skills test like the Criteria Basic Skills Test (CBST) or an aptitude test like the Criteria Cognitive Aptitude Test (CCAT). These tests help employers ensure that their employees have good problem solving skills, learning ability, critical thinking, communication skills, and attention to detail.
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How Criteria Helps Insurance Companies:
Improve hiring success rates: Criteria's CCAT helped an insurance company improve its hiring success rate and make fewer hiring mistakes. By the company's own metrics, 67% of employees who passed the test were rated as good employees, versus just 26% of those who failed the test.
Percentage of Good Employees by CCAT Score